NAHB Multifamily Pillars of the Industry Award – Latitude, Finalist 2018

The Marketing Awards draw attention to overall community marketing campaigns, product identity and corporate branding efforts that illustrate consistent messages and themes that reflect the core values of multifamily communities and development firms.


Co-Working Operators Are Starting to See Competition for Tenants from Hotel and Apartment

A popular alternative to traditional office space, co-working space providers have been competing with office owners for tenants for several years. Now, co-working operators face new competition of their own as hotel and multifamily operators enter the co-working market.

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project profile: latitude apartments


Latitude Apartments is a 12-story, mixed-use, pedestrian-friendly luxury apartment community situated directly across from the Virginia Square Metro in Arlington, Virginia. Located within the bustling Rosslyn-Ballston corridor, the sophisticated property features 265 market-rate apartments, 14 affordable units, and four stories of below-grade-parking, with multiple bus stops, and frequented Arlington establishments, in a coveted, trending neighborhood.


Industrial Chic Appeals to Renters With Something Old, Something New


“Working on a space from the ground up will always allow for added freedom to create our vision from scratch,” says Elyse Linowes, principal of Linowes Design Associates, a commercial interior design firm based in Rockville, Md. “The opportunities with a new build are endless, whereas with reuse projects, we’re dealing with existing conditions. These existing conditions can both enhance and detract from the design intent.”


Sky Lounge at the Delray Tower Apartments in Alexandria, VA


Tasked with renovating an existing pool into a luxury lounge, DC-based interior design firm, Linowes Design Associates brought in a variety of lounge seating, a bar and additional gathering tables situated by floor-to-ceiling windows that offer sweeping views of the surrounding city.


Best Mixed Use Project – Grand Aurora Award Winner, Latitude

Grand Aurora Award Winner
Latitude, Arlington VA 
Builder:  CBG Building Company
Developer:  Penrose Group
Architect:  Davis Carter Scott
Interiors:  Linowes Design Associates, Inc.


Luxury Homes: Market Update


Recently opened at 3601 Fairfax Drive in Arlington’s Virginia Square neighborhood, Latitude Apartments is leasing studios and one-and-two-bedroom residences with one to two-and-a-half baths. Design by DC-based Linowes Design Associates, the 12-floor high-rise features a lobby with stone-clad columns, light-stone flooring and black crocodile-leather accents. Apaprtments have floor-to-ceiling windows, wood-look plank flooring and custom kitchen cabinetry in modern style quarts countertops.




Specialising in multi-family housing, hospitality and commercial projects, Linowes Design Associates is a design studio with over 15 years of experience; based in Washington D.C, in the United States, the practice was founded by commercial interior designer Elyse Linowes. Already well known in her own right, Linowes set up the studio in response to the need for higher quality and more creative design, which she felt was missing in the sector she worked within.


Northern Virginia’s August real estate developments


More urban dwelling units are available in Arlington with the recent opening of 672 Flats, a project by Linowes Design Associates. A modern aesthetic is compromised of wood-looking porcelain tile floors, medium tone woods and natural split face stones set against a color palette of slate blue and tones of plum, green and gray. Units are offered in both rentable lofts and standard apartment units, and come in options ranging from studio to two-bedroom with loft. Common areas include fitness center, lounge areas, game rooms and is steps from the Ballston Metro.


19 Ideas on How to Push Yourself to the Next Level


"I have always loved reading. It is a wonderful way to escape our daily stressors, just sitting down and opening up a book. However, schedules and life are so fast-paced, it's hard to make time each morning to sit down and do that. This is why I've become a huge fan of audio books. Whether I'm listening to a business book (Pursuit of Happiness by Tony Hsieh is a favorite) or just a mystery novel (Daniel Silva) for fun, you can always find me listening to something on my way into the office or to the first meeting of the day. I've found this is an excellent way to motivate and educate myself or simply take my mind off the usually tight schedule ahead of me. It feels great to go into work each day with a clear mind, and I always feel ready to tackle what the day brings."


Top 4 Multifamily Interior Trends


Over the past 20 years, there have been multiple shifts in interior trends, especially in multifamily communities. Today, we live in a world where technology and convenience take priority and are at the forefront of the consumer’s mind. The industry has evolved from apartments with peep holes and door knockers to now where apartments can be controlled by apps from the convenience of a cell phone. Units and common spaces are being equipped with smart technology, providing comforts and capabilities equivalent to trends being found in the residential home market.


Working From Home Never Looked So Good


The East Coast projects Linowes has designed have just been for use by residents, but they have the same starting point: adapting underutilized space in existing properties into workspace as an amenity. These spaces include lounge seating but increasingly also have desks and sometimes meeting rooms available, and can take up very large multiuse rooms. The typical business center of the past was about 800 SF, and clubroom/lounge areas averaged 1,300 SF — but the size of coworking spaces trumps both.


New luxury apartment complex in Arlington offers a special amenity for animal lovers: A doggie spa


A spa with contemporary-style chandeliers, mosaic-tile wall accents and a white-tiled bathing area sounds serene, but once the dogs start barking it’s a lot less appealing. That’s right. That spa is for dogs, not their owners, at Latitude Apartments in Arlington. Developed by The Penrose Group, Latitude is at 3601 Fairfax Dr. near the Virginia Square Metro station. Interior design services by Linowes Design Associates include both classic and contemporary elements in the common areas and the apartments.


Homework Bound: Developers Cater to the At-Home Worker


Tri-state apartment developers are re-tooling for the 21st century worker who literally lives at the office. Skyrocketing numbers have sent them back to the drawing board to re-think the spaces created for those who work from home. “The co-working space used to be a remote room with some lounge furniture for laptop use along with counters or desks holding desktop computers,” said Elyse Linowes, founder of Linowes Design Associates. Home office and co-working spaces have become a bigger feature of apartment design and companies such as Linowes Design are rising to the demand with fresh new concepts. “Today, these spaces are located front and center. Traditional lobbies are gone in several buildings and they are yielding to the demand for working spaces with a twist.”


NAHB Multifamily Pillars of the Industry Award – Ovation at Park Crest, Finalist 2015


Developer: The Northwestern Mutual Life Insurance Company
Architect: Lessard Design
Interior Designer: Linowes Design Associates
Marketing Firm: Merrick Towle
Communications PR/Advertising: Merrick Towle Communications
Company Website:


A new Ballston apartment building that welcomed its first residents in June has traded hands for $90M.  The Chevy Chase Land Co. announced Thursday it acquired the 672 Flats apartment building through a 1031 exchange from the sale of 7316 Wisconsin Ave. in Bethesda.  The Penrose Group developed the 173-unit apartment building at 672 North Glebe Road. The architect was Hord Coplan Macht and Linowes Design Associates was the interior designer. The six-story building includes 4,500 SF of retail and 178 parking spaces.


Smart CEO’s Brava Awards - 2017


The Brava Awards program celebrates high-impact female business leaders in three categories: CEOs, Executive Directors of Nonprofits, and C-suite executives. Brava award winners combine their irrepressible entrepreneurial spirit with a passion for giving back to the community, and are exemplary leaders of both their companies and their communities. They encourage local philanthropy, mentor up-and-coming leaders and set their companies on the path to tremendous growth. Each year, an independent committee of local business leaders selects winners based on company growth, community impact and mentoring. SmartCEO shares their inspiring stories in SmartCEO magazine and celebrates their success at a high-energy awards gala.


Interior Design of a LEED Gold Certified high-rise: Designer Forum


Linowes Design Associates (LDA) was hired by Northwestern Mutual Life Insurance Company to visualize, design and create the interiors for the newly built Ovation at Park Crest. The groundbreaking project became the first high-rise apartment as well as the first LEED Gold certified residential building in Tysons Corner, Virginia, just west of Washington, D.C. The 300-unit, 19-story building offers tenants a resort-like experience with a variety of amenities and spaces, including a lounge, game room, cyber room and expansive pool.


Best Mid-Atlantic Adaptive Reuse Apartment Project – The Flats at Dupont Circle – 2006